Giant Lies on Planned Giving Marketing

Giant Lies on Planned Giving Marketing

There are so many lies, half truths, misinformation and misconceptions out there about online fundraising that is driving me crazy.

Planned Giving Marketing Tools is not Close Planned gifts.

I shop at Wal-Mart sometimes - there is one around the corner. This is my hangout, but when I need some simple things, that's where I go.

More often than not, my fellow shoppers were carts full of gadgets. I wonder if all these things will ever get used, or will end up gathering dust in basements. Once you are inside the superstore such as Wal-Mart, it's tempting to buy as many things as possible, whether you need it or not, because everything looks so cheap.

It's like going back in an all-you-can-eat buffet for the seventh assistance cheese stuffing balls and pickled beets. You really do not need anymore, but since you have already paid for it ...

Today, the fundraisers are faced with a battery e-marketing tools. They are tempted to put their hands on whatever they can get. "I can contact 2000 prospects, press Send. And it's cheap !"

Well, not quite that cheap . What are the is tell you the cost after you press send, and that, in fact, it can be is very expensive . Consider the lost opportunity when most of the e-mail blast gets deleted or spammers are, especially when it bother some of your perspective (and will). Read this post before you consider going this route. Do you want the perspective of a barrage of contacts from you? Have all the relevant messages that actually sound like your institution getting through? Who cares? You are using a package deal with the marketing that you have already paid, so ...

"human moment"

"Do not hide behind a tool!" There are certain things that the gadget can not do well (like kissing your spouse). We know that plans to give the web site will not close planned gifts. They can get a prospectus in the mood, but the gift of closure requires human moments, the term coined by Edward M. Hallowell, a psychiatrist and senior lecturer at Harvard Medical School.

Dr. Hallowell writes that the human moment is "an authentic psychological encounter that can happen only when two people share the same physical space consists of two assumptions. People physical presence and their emotional and intellectual attention."

It's like you should hug your spouse or children: your well-being depends on it (them too). The human moment is the quality of interaction can not be obtained from the computer, e-mail or even phone.

Often the computer encourages superficial attention to streams of data, but talking face to face demands focused emotional and intellectual engagement that is uniquely satisfying.

"In-person contact stimulates an emotional reaction," explains Lawrence Honig, a neurologist at Columbia-Presbyterian Eastside, hospitals in New York. Bonding hormones are higher when people are face to face. Some say face-to-face contact stimulates dopamine, a neurotransmitter attention and satisfaction, and serotonin, a neurotransmitter that reduces fear and worry.

Work on the computer or talking on the phone for a long time is exhausting. The brain begins to crave rest from input overload and fuel from human contact.

(as the use of communications technologies is raised, the consultants began to fly over ... I wonder why ?)

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